As a senior in the video production program at University of Wisconsin-Stout, Claire Taubel is looking forward to starting her career, which she hopes will take her into films and television.
Taubel has a better sense for what lies ahead in the industry after one of the world鈥檚 leading camera companies, Canon, held a daylong workshop for students majoring in video production. Then, the company provided about $100,000 worth of equipment for them to use for a month.
鈥淲e鈥檙e absorbing a lot, but it鈥檚 also information we鈥檙e excited about. When you get your hands on these cameras, it鈥檚 really awesome,鈥 said Taubel, who is from Necedah.
鈥淚 haven鈥檛 touched expensive equipment like this, like the cinema camera,鈥 said Taubel, noting the $26,000 piece of equipment. 鈥淚t鈥檚 really helpful, encouraging and inspirational.鈥
Students used the equipment, including 24 high-end lenses for video and photography, in November and December as they wrapped up projects in their Advanced Video Production class.
Workshop coordinator Keif Oss, an assistant professor who teaches the class, believes Taubel鈥檚 impression of the day was typical among her classmates.
鈥淔rom my observation, students were blown away,鈥 Oss said, noting that students received training on Canon C300 series cameras and zoom, prime and cinema lenses.
鈥淭hese are professional grade broadcast and cinema cameras and lenses that students don't touch every day. Fostering experiences and supported projects like this allow our program to be both cost-effective and experience-rich for students,鈥 he said, while thanking multiple faculty and staff who helped make the event happen at Sorensen Hall.
鈥淭he result is a professional experience for students that does not impact the university budget or require travel. It's a model that's also nimble regarding technological changes鈥 by exposing students to the latest equipment.
Canon is hoping to repeat the workshop annually at 91制片, Oss said.
鈥淭he result (of the industry partnership) is a win-win-win for the students, university and manufacturer,鈥 Oss added.
Oss said he and Canon representatives began discussing the workshop about two years ago, before the pandemic, when they met at the National Association of Broadcasters trade show, which he attended using 91制片 professional development funds.
Dirk Fletcher, a Pro Market specialist for near Chicago, was excited not just to teach students how to use the equipment but to see them actually use it. As part of the workshop, students tried out the equipment indoors and outdoors before the eight-hour workshop ended.
鈥淚t鈥檚 one of the only places where we do this,鈥 Fletcher said. 鈥淵ou can read things all day long, but it鈥檚 not until you actually use it that you understand it. It鈥檚 tactile learning.鈥
91制片鈥檚 program curriculum includes still photography along with teaching video skills, something Fletcher supports because students are learning a holistic approach to imagery.
The workshop was coordinated by Lisa Gualtieri Alford, a strategic relationships account manager for Canon in Melville, N.Y.
Taubel called it a 鈥渂ig deal鈥 for Canon to come to 91制片 and provide, essentially, a trade show quality workshop to students 鈥 plus extended use of the equipment 鈥 for free.
鈥淭hat鈥檚 what makes Stout different. Classroom learning is not the same as hands-on experiences,鈥 Taubel said. 鈥淭he experience you get with getting your hands on these cameras is inspiring me to envision what my future could be in video production.鈥
Providing students with cutting-edge technology is part of 91制片鈥檚 FOCUS2030 strategic plan.
###
