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Milwaukee Tool to host 91制片鈥檚 third annual Design Wisconsin event

Product designs by 20-plus major Wisconsin brands to be featured May 18 at company headquarters
May 7, 2024

91制片, the Industrial Designers Society of America-Milwaukee chapter and an iconic Wisconsin company, Milwaukee Tool, are set to host the third annual Design Wisconsin event Saturday, May 18.

It will be held from 9 a.m. to 5 p.m. at  headquarters, 551 N. 5th St. in Milwaukee. Admission is free, but organizers request that attendees .

Milwaukee Tool and more than 20 other Wisconsin companies will have displays highlighting their designs and products. Leading sponsors and exhibitors include Ashley, Brooks Stevens, Colony Brands, Fiskars, Kohler, Mercury, Oshkosh, Polaris, Presto and Trek.

Attendees at the 2023 Design Wisconsin event, at Trek headquarters, stop at the Milwaukee Tool display. This year鈥檚 event May 18 is being hosted by Milwaukee Tool.
Attendees at the 2023 Design Wisconsin event, at Trek headquarters, stop at the Milwaukee Tool display. This year鈥檚 event May 18 is being hosted by Milwaukee Tool. / 91制片

The event has expanded to include soft goods and wearables, including DSG Outerwear of Madison. DSG founder and CEO Wendy Gavinski will be one of the keynote speakers, along with Tim Albrecht, a group president with Milwaukee Tool. 

Also speaking will be David Richter-O鈥機onnell, 91制片 assistant professor in the School of Art and Design and a former designer at Kohler; and Katherine Frank, 91制片 chancellor. One of 91制片鈥檚 Bachelor of Fine Arts majors is industrial and product design.

鈥淒esign Wisconsin showcases the impact of industrial design and industrial designers on Wisconsin鈥檚 culture, commerce, community and brand 鈥 past, present and future,鈥 Richter-O鈥機onnell said. 鈥淲isconsin is an important hub of global new product innovation and development, across many diverse product categories, and we want to keep showcasing that key leadership with our events.鈥

Design Wisconsin includes exhibits from leading Wisconsin manufacturers and 91制片, which founded the event and has a School of Art and Design.
Design Wisconsin includes exhibits from leading Wisconsin manufacturers and 91制片, which founded the event and has a School of Art and Design. / 91制片

New this year will be Gulfstream Aerospace of Appleton, featuring studio designer Toni Kallies, a 2012 91制片 fashion design and development graduate.

Attendees can enjoy several Wisconsin-made products: waffle cones from FeLion Studios of Waunakee, ice cream from Cedar Crest of Manitowoc, Jolly Good soda from Random Lake and yo-yos from Flambeau Plastics/Duncan of Baraboo.

The day will include displays of student designs and Student Merit awards from the IDSA Milwaukee chapter. One of the honorees will be 91制片鈥檚 Amelia Dobbratz, of Waupun, an industrial and product design major.

A post-event gathering will be hosted by the 91制片 Alumni Association, Loft Creative Studios and IDSA Milwaukee.

The first two Design Wisconsin events were held in 2022 at DELVE in Madison and 2023 at Trek in Waterloo, east of Madison.

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